Remember Interactive Advertising Bureau? Here's there next event...
Here's something about this one:
Learn how to protect revenue without spending the savings on the process.
In a difficult economy it's more important than ever to implement processes that decrease discrepancies and improve efficiencies. The IAB and its Ad Ops Committee have put forth best practices and other resources to move the industry forward — helping publishers and agencies understand the campaign workflow process.
Both the agency and publisher perspective will be thoroughly explored at the IAB Ad Ops Summit to provide a 360 degree view of best practices, solutions and accountability methods that will drive business more effectively.
IAB Ad Operations Summit
October 30, 2008
New York, NY
IAB Conference open to all members, marketers, agencies and interactive professionals.
If You Go, Let Me Know!