IAB Leadership Forum: Agency Summit

Interactive Advertising Bureau is your source for many events. Their next offering follows.

Here's something to chew on:

Hot digital shops are creating innovative, cutting-edge interactive campaigns—and winning new business and important industry awards in the process. At "The New Wizards of Digital Marketing," you'll learn how these progressive pioneers are changing the face of advertising.

Join leading creatives as they explore:

* The anatomy of award-winning interactive campaigns
* Who owns the ideas when agencies, brands and production partners work together
* Social media optimization and how to leverage it

IAB Leadership Forum: Agency Summit
November 10, 2008
New York, NY

IAB Conference open to all members, marketers, agencies and interactive professionals.

If You Go, Let Me Know!

Pam Hoffman

IAB Ad Operations Summit

Remember Interactive Advertising Bureau? Here's there next event...

Here's something about this one:

Learn how to protect revenue without spending the savings on the process.

In a difficult economy it's more important than ever to implement processes that decrease discrepancies and improve efficiencies. The IAB and its Ad Ops Committee have put forth best practices and other resources to move the industry forward — helping publishers and agencies understand the campaign workflow process.

Both the agency and publisher perspective will be thoroughly explored at the IAB Ad Ops Summit to provide a 360 degree view of best practices, solutions and accountability methods that will drive business more effectively.

IAB Ad Operations Summit
October 30, 2008
New York, NY

IAB Conference open to all members, marketers, agencies and interactive professionals.

If You Go, Let Me Know!

Pam Hoffman

MIXX Conference Expo & Awards

Interactive Advertising Bureau, your hosts, run a lot of events - Seminars, Mixers and this awards program.

Here's a teaser from their site:

The Marketing and Interactive Excellence (MIXX) Awards honors the teams and talent that push Interactive marketing and advertising to unprecedented levels. The MIXX Awards is the only competition that evaluates all key facets of the marketing campaign, including strategy, creative development and execution, media placement and integration, effectiveness and ROI.

The MIXX Awards is co-produced by the Interactive Advertising Bureau (IAB) and AdweekMedia. By combining their unique influence and industry expertise, the MIXX Awards identifies the "best of the best" and provides a valuable platform to educate the broader advertising and marketing industry about the real impact Interactive has in the overall marketing mix.

MIXX Conference Expo & Awards
September 22-23, 2008
New York, NY

If You Go, Let Me Know!

Pam Hoffman

IAB Networking

Another networking event from the Interactive Advertising Bureau:

IAB Networking
August 6, 2008
New York, NY

NOTE: IAB Members Only Event

IAB.networking Receptions give IAB members the opportunity to socialize outside the office, with the goal of strengthening industry ties and expanding their business. Occurring after-work hours, these casual events allow IAB members to unwind with other interactive industry professionals while exchanging ideas, making connections or simply enjoying an after work drink among colleagues.

If You Go, Let Me Know!

Pam Hoffman

IAB Leadership Forum: Mobile

Another in the series:

IAB Leadership Forum: Mobile
July 21, 2008
New York, NY

Interactive Advertising Bureau has this to say:

"Mobile advertising is on the verge of a revolution — and it's much deeper than display advertising popping up on wireless screens. The combination of advanced technology, personalization and an always-on environment opens up epic possibilities to reach consumers in ways not even imagined just a short time ago. Mobile marketing is no longer what's next, it's what's now."

Want more? Better look into this one!

If You Go, Let Me Know!

Pam Hoffman

IAB Leadership Forum: User Generated Content & Social Media

This group has a number of private, members only events (for networking mostly it looks like) and some which are open to others, as they write here:

"IAB Conference open to all members, marketers, agencies and interactive professionals."

This one is open. You just need convince them that you are either a member, marketer, agency or interactive professional. Well, you ARE, aren't you? ;)

IAB Leadership Forum: User Generated Content & Social Media
June 2, 2008
New York, NY

These are all organized by: Interactive Advertising Bureau and they write...

IAB.networking Receptions give IAB members the opportunity to socialize outside the office, with the goal of strengthening industry ties and expanding their business. Occurring after-work hours, these casual events allow IAB members to unwind with other interactive industry professionals while exchanging ideas, making connections or simply enjoying an after work drink among colleagues.

If You Go, Let Me Know!

Pam Hoffman

IAB Marketplace: Networks & Xchanges

Ad networks and exchanges are changing the world of online advertising. How much do you know about them and how do they affect you? Join us at the IAB Marketplace: Ad Networks & Xchanges event to find out!

IAB Marketplace: Networks & Xchanges
March 31, 2008
New York, NY

At this one-day education packed event, you will:

Learn how to protect your brand and clients as you gain an understanding of where and in what context your ads appear

Gain an objective overview of ad networks and exchanges from top industry analysts from ThinkEquity and receive a copy of their exclusive industry report featuring an in-depth analysis of the network and exchange landscape

Understand key strategic considerations each marketer, agency and publisher must weigh when incorporating networks and exchanges into a media plan

Learn both the positives and negatives of networks and exchanges, as well as other factors to address when deciding if, and in what capacity, networks and exchanges make sense for you

Meet the ad networks and exchanges who are changing the game and find out if and how they can benefit you

If You Go, Let Me Know,

Pam Hoffman

IAB Networking

IAB Members Only Event:

IAB Networking
March 26, 2008
New York, NY

"IAB.networking Receptions give IAB members the opportunity to socialize outside the office, with the goal of strengthening industry ties and expanding their business. Occurring after-work hours, these casual events allow IAB members to unwind with other interactive industry professionals while exchanging ideas, making connections or simply enjoying an after work drink among colleagues."

If You Go, Let Me Know!

Pam Hoffman

IAB Networking

Their membership offers networking events as well - IAB Members Only Event

IAB Networking
March 20, 2008
Chicago, IL

IAB Members Only Event

Looks like maybe they offer an open Seminar and then networking for their membership as well.

Could be an organization to look into joining!

If You Go, Let Me Know!

Pam Hoffman

IAB Leadership Forum: Performance Marketing

Another batch of Seminars appeared on my radar and this one got out of sync too. Here ya go!

IAB Leadership Forum: Performance Marketing
March 19, 2008
Chicago, IL

IAB=Interactive Advertising Bureau

Education-packed sessions to include:
• A Special Case Study from Purina & Petcentric.com on Social Networking
• Legislation, Regulation, Privacy and Your Business
• Next Gen Lead Gen: Maximize Your ROI
• Remarketing through Networks & Exchanges
• Performance on Emerging Platforms:
Ready for Prime Time with Case Studies on Mobile, Social Networking and Digital Video
• A Crystal Ball for Your Leads - Understanding Predictive Scoring

If You Go, Let Me Know!

Pam Hoffman