Another in the series:
IAB Leadership Forum: Mobile
July 21, 2008
New York, NY
Interactive Advertising Bureau has this to say:
"Mobile advertising is on the verge of a revolution — and it's much deeper than display advertising popping up on wireless screens. The combination of advanced technology, personalization and an always-on environment opens up epic possibilities to reach consumers in ways not even imagined just a short time ago. Mobile marketing is no longer what's next, it's what's now."
Want more? Better look into this one!
If You Go, Let Me Know!
Pam Hoffman
Saturday, July 12, 2008
IAB Leadership Forum: Mobile
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