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Sunday, August 3, 2008

Web Analytics: Measuring The Attention Economy

These Internet Marketing programs from Web Guild are a recent find and they seem to offer a variety of trainings. Stay tuned for more online marketing from them.

Web Analytics: Measuring The Attention Economy
August 13, 2008
Palo Alto, CA

A little bit from their site:

This event will focus on the measuring user engagement on and off your web site. With the rise of social media, the conversation is taking place on blogs, social networks, forums, online communities, IM and chat clients. Companies need to measure how users are participating in the conversation in all the different places and the impact of that on their businesses. Companies need to be able to capture, mine, aggregate, and analyze data in the attention economy beyond the corporate web site and turn that data into actionable intelligence. By monitoring the net conversations, companies can identify pain points, opinions, and opportunities that would otherwise be missed. Learn from the experts about this cutting-edge topic and how it affects your business and how your business can be part of the conversation.
If You Go, Let Me Know!

Pam Hoffman

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