SMX China

"Search Marketing Expo - SMX China @ Timev is the conference series that educates Asian marketers about search engine marketing and optimization issues. Sessions focus on both Chinese and English-language markets, with an emphasis on the Simplified Chinese. SMX China teaches search engine marketing skills, tactics and best practices from top experts in the field, including sessions featuring representatives from the Chinese search engines."

SMX China
April 18-19, 2008
Xiamen, China

Paid Search Fundamentals: Paid search enables marketers to generate traffic from search engines, usually on a pay-per-click (PPC) basis. This session covers the basics of how to purchase placement from the major search engines, including best practices.

Bid Management Strategies and Tools: Bid management strategies discusses managing spending to achieve enhanced ROI. This session covers tools and techniques of bid management, including selecting and optimizing keyword selections.
Successful Mobile Search Marketing: Mobile device present opportunities and challenges for marketers. This session features representatives from leading mobile search marketing providers discussing the optimal ways of using their platforms to reach customers.

Link and URL Strategies: A group of search engine representatives and search marketers will entertain audience questions about link building, buying links, and internal linking techniques that will help improve search engine rankings and improve site traffic.

SEO Checkup: Volunteer your site to be reviewed by a panel of SEO experts. Find out what you're doing right and what needs to be changed for optimum results.

Paid Search Checkup: Could the results of your PPC campaigns be improved? This session features paid search experts reviewing your advertising and landing pages to help you improve performance and learn from others.

If You Go, Let Me Know!

Pam Hoffman